RLSA CASE STUDY

Here are some quick stats:. Finding the perfect hotel while planning a trip can be stressful for travelers. Second, they defined these audiences by funnel stage, location, on-site behavior, and Internet service provider ISP. Performance Marketing Case Studies. You have two options:

The Etihad Airways team was also keen to take advantage of the opportunity to use site visitor data in driving efficiency. You know they are clothes shopping, so perhaps your Nike shoes ad is likely to tempt them back. Just like Mazda improved their retargeting ads with proximity, Watchfinder did so with audience granularity from Google Analytics. It then used these lists to re-engage visitors who left but didn’t book, serving tailored ads that referenced the months they were interested in. When people visit your homepage, for example, the cookies associated with their browsers are added to the remarketing list.

By using RLSA, Etihad Airways dropped its CPA by 60%

AdWords may have the biggest display reach, csse AdRoll allows you to target Facebook too. I recently bought an exercise bike and my own purchasing cycle looked something like this:.

Read the case study available in English only. Example People looking for running shoes visit a sports apparel website to check out the available styles, and look at the shoe section of the site.

rlsa case study

Payment methods and settings Basic billing tasks Promotions and coupons Refunds and adjustments Taxes Issues with payments and charges. With the help of their marketing agency, Just Media, Lumension, a global leader in endpoint security software, realized greater potential and effectiveness with their retargeting campaigns.

Google Ads Fix Issue. With the addition of new routes in earlyEtihad Airways will grow to passenger and cargo destinations. Help Center Community Announcements.

rlsa case study

Anecdotally, I can say this account definitely saw an upward trend in conversions and improved CPAs. Virgin Experience Days offer a huge range of participatory activities, from cream sstudy to skydiving. Remarketing lists for search ads use remarketing lists for these customizations.

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About remarketing lists for search ads Remarketing lists for search ads RLSA is a feature that lets you customize your search ads campaign for people who have previously visited your site, and tailor your bids and ads to these visitors when they’re caes on Google and search partner sites.

rlsa case study

An example of how RLSA might be set up. There are 3 main ways in which you can make use of RLSAs. At stage 1, a company would have been much more likely to make a sale by telling me about gym equipment great for people with bad backs and telling me stories about users who had helped improve their back problems. When people visit your homepage, for example, the cookies associated with their browsers are added to the remarketing list.

I tend to specialise in higher ticket items stuy I follow a process of relationship building towards the sale A lot of offline methods duplicated in an automated online environment, so it can tend to be a longer game plan but with more focused and eager leads when they hit the offer: Lrsa helped stucy performance for the brand’s paid search efforts, and its role in offering Starwood customers a more relevant ad experience was paramount.

Second, they dynamically inserted the specific Mazda model s the site visitor was interested in from their website activity and matched the inventory with dealerships that were local to them. RLSAs allow us to take advantage of this. Third, Gmail Sponsored Promotions GSP are a great way to target complementary products that go hand-in-hand with what you offer.

About remarketing lists for search ads

Since its launch, it has become one of the fastest growing airlines in the history of commercial aviation. Target old customers to re-engage. Etihad Airways is the national airline of the United Arab Emirates. The site could add these shoppers to a “Shoe category” list. Okay, so you now know about offline retargeting, the mix of Google Analytics, and some underutilized Google AdWords retargeting features.

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You have two options: Staff authors are listed here. Starwood boosts its visibility for engaged visitors With the help of DigitasLBiits digital marketing agency, Starwood used RLSA to create remarketing lists of past site visitors and then bid more based on where customers left its site. Target and bid means that your ads will only show when both your keywords and remarketing list are triggered essentially an RLSA only campaign.

7 Retargeting Case Studies That’ll Boost Your Current Campaigns

A lot of offline methods duplicated in an automated online environment, so it can tend to be a longer game plan but with more focused and eager leads when they hit the offer: To start using remarketing lists for search ads, you create a remarketing list and stydy a snippet of code that you get from Google Ads, called a remarketing tagto your site.

Countdown timers worked best here, but make sure you that if you use this tactic, you actually have an offer that ends. It has also allowed us to attract a higher number of premium travellers. People who have visited the site — whether or not they converted — have an existing relationship with the brand, so the propensity for them to convert is that much higher.