Won ability award for 5 consecutive years- Ability award Ability award Ability award Ability award Ability award Pioneers of sachet packing and mass marketing in rural areas, CavinKare, had grown from a Rs. It was an important insight for marketing to rural India, at the time. It is not a problem only for cavinkare but also for other company. Business case study paragraph by paragraph mapping will help you in organizing the information correctly and provide a clear guide to go back to the case study if you need further information. Step 8 -Implementation Framework The goal of the business case study is not only to identify problems and recommend solutions but also to provide a framework to implement those case study solutions.

SWOT analysis is a strategic tool to map out the strengths, weakness, opportunities and threats that a firm is facing. Case study Cavinkare ltd. We make the greatest data maps. Purpose of the case To discuss how rural markets are getting receptive to new personal hygiene and lifestyle products as the winds of change blow. Three major barriers to shampoo use in India: Once done it is time to hit the attach button.

Cavinkare Private Limited B Vision and Strategy Case Study Analysis & Solution

History of sachetCavinkare was the company responsible for the small sachet revolution in India. Once refreshed go through the case solution again – improve sentence structures and grammar, double check the numbers provided in your analysis and question your recommendations. You have to recommend business unit level recommendations.

You can use the following strategy to organize the findings and suggestions.

Answer of all the questions yes Why????? Once you finished the case analysis, time line of the events and other critical details.

Case Study on Cavin Kare ppt

Strategy to break third barrier: Send your data or let us do the research. Nor is it a primary information source. You should cavinksre a list of factors that have significant impact on the organization and factors that drive growth in stkdy industry. It also provides starting ideas as fundamentals often provide insight into some of the aspects that may not be covered in the business case study itself. To debate whether cavinkare will be able to hold on to its leadership position in shampoo in parts of rural indiaand what should do to build on the success.


Three major barriers to shampoo use in India The perception that shampoo contain harsh chemicals that could damage hair.

cavinkare case study analysis ppt

MKTA click on the button below, and select the case from the list of available cases: The case describes the FMCG industry and the firm’s capabilities, and evolves strategic challenges facing the company, including sustaining high-growth, expanding the product focus to men’s range of products, and investment in the services business. When we are writing case study solution we often have details on our screen as well as in our head. When cavinkare entered the rural areas in south India, people used to wash their hair with soap.

Marketing strategy They associated with people of similer wavelength in thinking, who will definitely take care of quality first and foremost and besides, they have a cavinakre system of quality monitoring.

Pioneers of sachet packing and mass marketing in rural areas, CavinKare, had grown from a Rs.

Case Study on Cavin Kare ppt

In some cases you will able to find the central problem in the beginning itself while in others it may be in the end in form of questions. You can use this history to draw a growth path and illustrate vision, mission and strategic objectives of the organization. Outsour ing is one of the ardinal rule of avinkare orporate strategy. Refine the central problem the protagonist is facing in the case and how it relates to the HBR fundamentals on the topic.


For delivery in electronic format: Purpose of the case: Hll has also experimented with different versions of sunsilk for dry,normal and oily hair.

cavinkare case study analysis ppt

Evaluate each detail in the case study in light of the HBR case study analysis core ideas. Won ability award for 5 consecutive yearso Ability award o Ability award o Ability award o Ability award o Ability award CavinKare’s astute professionalism, innovative products and consistent quality are results of its significant corporate practice.

A study on the brand awareness on chik shampoo for cavin kare Education. Business environments are often complex and require holistic solutions. Strategy to break second barrier innovation of sachets. Could CavinKare become a Nirma and successfully take on a well-entrenched multi-national company like Hindustan Lever? Ultimately, the ball lies in the court of cavinkare marketers. The Company has employee strength ofan all India network of Stockists catering to about 25 lakh outlets nationally.

To focus on key factors which made cavinkare score over the mncs in rural markets. It is all about how they approach the market, takes up the challenge of selling products and concepts through innovative media design and more importantly interactively.